Retail Therapy -Mark Pilkington
Brand Penny Brohn Shop
In Retail Therapy, Mark Pilkington argues that, while the decline in manufacturing may receive more news attention, the retail sector is significantly more important in terms of job numbers, around 10 million people in the UK. And as such, any factors that jeopardise the retail sector will have a deep and lasting effect on millions of lives, as well as on public policy.
While many people will point a finger at the 'Amazon effect', this can be an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution.
Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of of retail. More importantly, it presents a cogent analysis of the longer-term trends that are shaping retailing, and outlines a straightforward road map for dynamic, innovative and sustainable success in the future.The book concludes by spelling out the key rules for future success - rules that are clear, practical and highly implementable.